Insights
Or as we like to say, little tidbits we’ve picked up along the way.
Here you’ll find practical advice, observations and ideas drawn from years working alongside architects, designers, builders, consultants and property professionals. From website content and thought leadership to brand positioning and communications strategy. These articles are designed to help businesses cut through the waffle and communicate the ‘why’…. whilst not forgetting to add a sprinkle of chilli along the way.
Your website now has two audiences. Only one of them is human.
If your business expertise is buried inside brand-led marketing copy, humans can fill in the gaps. AI search tools can't. Here is how to design for both. Welcome to the LLM Page
Myth-Busting the Generic ‘Projects’ Tab
Is your website layout hiding your true capability from Google? Discover how modern algorithm updates punish generic "Projects" tabs, and why structured sector pages are the secret to proving your practice’s specialist authority online.
When your business has changed but your communications haven't
The strongest architecture practices are often too busy doing the work to communicate its value. Here’s why that matters, and what gets lost when communications become an afterthought.
Before You Write a Single Word, Ask ‘What is This Supposed to Do?’
Not all content is created equal. Why do website project pages and industry award submissions require completely different strategy? Before you write a single word for your practice, discover why you must establish your commercial objective first.